Social operations for live media

Built for the pace of live broadcasting.

Trusted by leading multicultural media brands in the U.S., Mexico, and Spain — specialists in news, entertainment, and sports.

Social-first. Media-native. Built to scale.

Who we are

Two decades at the center of Spanish-language media.

Latinweb is a nearshore social media agency specializing in Spanish-language media operations for live broadcasting, news, entertainment, and sports. We build and manage dedicated social media teams for U.S. Hispanic, Mexican, and Spanish media brands — from recruiting and infrastructure to daily content execution across all major platforms.

2,600+
Weekly publications across active brands
25+
Active brands and franchises managed
18/7
Extended-hours staffing coverage
20+
Years of live media experience

Our model

A complete operating layer — not a vendor relationship.

Designed for the complexity and rhythm of live broadcasting.

Nearshore delivery model

Mexico-based professionals. ~42% cost efficiency vs. U.S. equivalents.

Fully managed talent

Recruiting, onboarding, compensation, and retention. Hardware and software included.

Dedicated account leadership

Direct oversight and workflow alignment from day one, with a single point of contact.

Built-in continuity

Backup structure ensuring uninterrupted service across peaks and holidays.

Purpose-built roles

Account leads, designers, publishers, editors, producers, community managers, and more.

Live show support

Coverage aligned with your programming and live event schedule.

AI supports efficiency only. All content remains human-created, editorially controlled, and culturally precise.

Core services

Three layers. One integrated operation.

Strategy, production, and performance — engineered for live media at scale.

1

Strategy & Operations

  • Account leadership & alignment
  • Editorial & programming priorities
  • QA & escalation
2

Content Production

  • Creative execution & video production
  • Publishing, scheduling & distribution
  • Brand voice & content adaptation
3

Analytics & Optimization

  • Audience analysis & SEO
  • Community engagement & moderation
  • Reporting & refinement
Multiplatform environments:

Case studies

Proven by the names that define the industry.

The largest Hispanic media brands in the world.

Telemundo

The benchmark in Spanish-language live social operations.

End-to-end social operations across daily shows, news, and flagship live and episodic events — at broadcast speed.

Marketing · Entertainment · News · Specials

TelevisaUnivision

From local newsrooms to cross-border tentpoles.

Record-breaking coverage of series and realities across two markets. Integrated into five U.S. local newsrooms.

Entertainment · Local News · Live Events

MARCA

Real-time sports coverage in native Spanish and English.

MARCA English, USA Latino, and México editions. NFL, NBA, Liga MX, European Leagues, and the FIFA World Cup.

Sports · News · Editorial · SEO

Clients and brands

Proud to be their partners.

Telemundo· TelevisaUnivision· MARCA· El País· La Opinión (LA)· El Diario (NYC)· Entravision· AOL Latino· HuffPost· La Casa de los Famosos (USA / MEX)· Exatlón· Top Chef· El Señor de los Cielos· La Reina del Sur· Miss Universo· Premios Billboard· LATAM Music Awards· Telemundo· TelevisaUnivision· MARCA· El País· La Opinión (LA)· El Diario (NYC)· Entravision· AOL Latino· HuffPost· La Casa de los Famosos (USA / MEX)· Exatlón· Top Chef· El Señor de los Cielos· La Reina del Sur· Miss Universo· Premios Billboard· LATAM Music Awards·

Contact

Social at the speed of live.

Let us review your current social operations structure and identify where Latinweb fits.

Reach us at:

sales@latinweb.us Mexico City: +52 55 1451 8042 Miami: +1 786 983 5847 Latinweb — Social Operations for Live Media